What is PPC?

PPC is a highly effective method of online promotion offered by a number of search engines including Google, MSN (Bing) and Yahoo. PPC lets you create simple, effective ads incorporating your keyphrases and displaying them to your target audiences, you can ensure your organisation has instant visibility. PPC is a great way of both boosting your natural listings and driving traffic to specific area of your website.

Our extensive PPC expertise will take your campaigns to the next level. We'll ensure your search referrals convert well to achieve the best possible ROI.

What do we provide?

• Fast campaigns set up or migration
• Full PPC campaign management
• Full keyword research identifying search terms for your market
• Knowledge of current pay per click marketing trends and strategies
• Number of searches performed for each term and the estimated cost per click
• Individually written Advert copy for each product
• Optimisation of bid management
• Analytics conversion tracking and full campaign analysis

Campaign setup / migration

This involves research into the search terms that your target audience is likely to use when searching for information online. Once the keyphrases have been identified, we will create the text for the campaign advertisements. We will select the most appropriate search networks, and set up the campaigns to operate at times of maximum traffic for your sector. We will also identify key campaign goals so that conversion points, such as the completion of an enquiry form, can be established.

Management & optimisation

Once set up, the campaign will be monitored daily. As the campaign is likely to consist of multiple keyphrases and advertisements we will determine which is performing best for your site. With this information we can continually optimise the campaign to ensure that you derive the maximum benefit from your spend on clicks.

Clicks budget

Once a PPC campaign is running, adverts are displayed on search result pages - for example on the right hand side of Google listings. You are charged every time someone clicks on your advertisement, the cost of the click depending on how much competition there is for that keyphrase. We will work with you to set a monthly budget for purchasing the clicks that will achieve measurable results.

Rates

For both services we charge a fixed management fee of £45 per hour