SEO (search engine optimisation)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results, Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

We are experts in all aspects of search engine marketing services, through a combination of "on page" and "off page" optimisation methods.

What do we provide?

• Full keyword analysis: the all-important keywords and phrases to lead visitors to your site
• Complete website review
• Competitor analysis
• Optimisation of individual web pages
• A full link building campaign
• Comprehensive search engine & directory submissions
• Traffic analysis, visibility and a monthly report

PPC (Pay-Per-Click)

PPC is a highly effective method of search marketing.

We are able to create simple, effective ads incorporating your keyphrases and then displaying these Ads to your taget audiences. This will ensure that your organisation has instant visibility on the first pages of the Search Engines.

Our extensive PPC expertise will take your campaigns to the next level. We'll ensure your search referrals convert well to achieve the best possible ROI.

What do we provide?

• Fast campaigns set up or migration
• Full PPC campaign management
• Full keyword research identifying search terms for your market
• Knowledge of current pay per click marketing trends and strategies
• Number of searches performed for each term and the estimated cost per click
• Individually written Advert copy for each product
• Optimisation of bid management
• Analytics conversion tracking and full campaign analysis

Rates

For both services we charge a fixed management fee of £45 per hour + VAT.